- The true concept of a
sales letter that kills.
There a lot of rumors and
myths about writing sales copies and I clear the fog of doubt
once and for all by slicing through the nonsense and give you
all of what you need to know and understand about writing your
very own powerful sales copy.
- How to format your
sales letter like a champion.
I describe to you how you
should format your sales letter and demonstrate my points by
showing you some of best case studies on champion sales
letters which I have picked up along the way. Someone has
already done it right, so it would make sense to follow
something that is already working.
- The 5 types of
headlines you should be aware of and how you can use them in
your favor.
It is said that a headline
is the most important component of a sales letter, so
important that it decides whether you make or lose a sale. All
professional sales letter writers, knowing or unknowingly, use
any or all of the 5 different headlines in their sales copies.
Discover what they are, and you wouldn't find yourself
guessing what qualifies as a great, attention-grabbing
headline!
- How you can address
your prospect and qualify them to read your sales letter.
Find out how you can be
personal, be in touch, and understand your prospect to the
fullest - even if you don't know him! This may sound absurd,
but I will show you how you can understand and confirm your
prospect's challenges by addressing what he is already going
through that would encourage him to read your sales letter
from top to bottom!
- The myth dispelled
once and for all - Long Sales Letter vs. Short Sales Letter.
I dispell the myth about
the age-old copywriting question, "Which is better? Long
copy or short copy?" once and for all. Forget what you
read in the free articles. If you would notice, they are
mostly personal opinions. I give you the expert's advice,
having written several sales copies that sell myself.
- How you can start and
end your sales letter interestingly without boring your
prospect in the process.
Even if it is a sales
copy, your prospect wants to be entertained. No questions
asked. Usually, the more information he gets, the better
chances you have of closing your sale, because anyone would
know that you obviously have more to offer in your paid
product or service, and I show you do just that.
- How to tell the
difference between features and benefits.
Most novice writers write
sales letter that make them broker than yesterday and one of
the main reasons are found in their failing to understand the
distinctions between features and benefits. I define them in
Simple English and show you multiple examples of Benefits vs.
Features which you can use for your own sales copy!
- How to collect
powerful testimonials and endorsements.
Testimonials are indeed
powerful components of your sales letter. They back what you
have to say or claim. I don't know of that many materials on
the same subject that show you how you can gather your own
collection of powerful testimonials that will back your claims
in your sales letter.
- How to persuade your
customers to buy from you and close the sale!
I describe to you how you
can make your sales copy a prospect-murderer, sending their
names and E-mail addresses into your customer list, by closing
the sale effectively!
- 12 *Hot* buttons to
press!
Discover all the 12 hot
words you must use in your sales letter in order to tap into
your prospect's desire and emotions and persuade them to act
now - not later!
- The most important
questions you prospect will definitely have in mind that you
must answer well.
You don't have
mind-reading abilities, but I show you the most important
questions your prospect would definitely want to have answered
and how you can answer them well in order to close the sales!
And much, much, more!
